Category Archives: Ad Tech

Do they know their ad tech?

One side effect of working in a rapidly growing industry is the copious amount of job interviews, both giving and receiving. In some of these interviews, it is necessary to determine (or prove) whether some one actually knows how a … Continue reading

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Ad exchanges are not like the stock market and never will be…thankfully.

Update: Marcus Pratt writes about this topic in AdExchanger. At the IAB Leadership conference in Miami a couple of months ago, there was a fair bit of discussion of RTB and ad exchanges.  Most of these discussions assume that ad … Continue reading

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The Great EU Cookie Crumble…not really

May 25th is a big day for online media.  It’s the day that some predict will be “the Rapture” for all the 3rd party data companies in the EU.  The doomsayers believe that on the 25th, the first laws will … Continue reading

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